This tactic works for those lower income folks like me who have the internet for home, business, and entertainment purposes, but cannot afford the high rates of cable and miss out on niche stations and programming. Spread the word!
TV One to Launch Broadband Channel (The Emerging Minds abstract will take you to the full article.)
A snippet of the initiative:
TV One will extend its African-American-targeted programming to the Web with the launch of a new broadband portal Monday.
The 37 million-subscriber network is hoping to significantly improve on its 1.4 million hits per month to its Web site through short, three- to five-minute vignettes featuring clips from existing network shows, as well as original fare, according to Katrice Jones, vice president of digital media and creative services.
The broadband portal will feature a gospel-music channel, which will offer music-video clips and interviews from the genre; a news-and-information area, which will offer highlights of such public-affairs/talk shows as Sharp Talk with Al Sharpton; and a lifestyles channel, which will feature outtakes and behind-the-scenes footage from programs like Turn Up the Heat with G. Garvin.
(crossposted to my blog)
That’s a great idea. More channels need to take TV One’s lead.
I agree. Also, if more positive black channels developed their internet base, it’s another way to bring AfroSphere ideas and initiatives to the attention of more people. Depending on the success of TVOne going broadband, our bloggers may be able to share information with them that they can take to those who do not have internet access — podcasts, editorials, information about projects, ideas. It’d be a great way of strengthening and diversifying our media base.