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Hat tip to Black Women in Europe who will publish this story tomorrow:

Dear friends,

this is Germany’s first antiracist media-watchdog, called “der braune mob”, looking for some developing aid for our society once again.

Similar to the German UNICEF campaign “Schools for Africa” in 2007, where white children were supposed to show solidarity to african children by sporting blackface, we have another recent case now which is taking German blackface advertising to a whole new level.

Check out this clip (click on “TV-Spot”):


The slogan goes “damit Sie braungebrannt aus dem Urlaub kommen und nicht Schwarz vor Ärger”
(”so that you return from holidays with a tan and not black from anger”).

Note: “black from anger” ist a German saying that’s being used by (white) Germans to this day.

Please find out more about the campaign, the people responsible and how we could use your help and solidarity, here:


Best regards,


der braune mob e.V.
media-watch – schwarze deutsche in medien und öffentlichkeit